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The name ASUS comes from the word Pegasus (Pegasus) - that was the name of the winged horse from ancient Greek mythology, symbolizing wisdom and knowledge, so the ASUS brand embodies the strength, spirit of creativity and purity of this creature. With each new product from ASUS, new heights are conquered.

Over the past decades, Taiwan's information technology industry has experienced tremendous growth, propelling the country to the top of the global market. One of the engines of growth was ASUS, which was formed as a motherboard manufacturer with a minimum number of employees, and now has more than 17,000 employees worldwide. ASUS manufactures products in almost all IT industries: computer components and peripherals, laptops, tablets, servers and smartphones.

The secret of ASUS' success is the pursuit of innovation. Among the company's revolutionary products are the PadFone smartphone, which captivated the public at Computex 2011, as well as the hybrid mobile solutions TAICHI and Transformer Book that followed it.

ASUS TAICHI is a unique ultrabook with a dual-sided multi-touch display that can be used as both a laptop and a tablet depending on the position of the display. The Transformer Book offers the same two modes of operation, but switching between them is done by disconnecting its display from the keyboard module.
Complementing ASUS' innovative portfolio is a series of Windows RT and 8 tablets that offer all the functionality users need in the current era of cloud computing.

Innovation is the secret of the company's success among consumers, as well as among professionals, who have awarded ASUS products with many rave reviews (4368 awards from specialized media and organizations in 2015 alone). The numbers speak for the continued development of the brand: every year ASUS increases the supply of laptops, and the company's revenue in 2015 amounted to 14 billion US dollars.

As one of the most respected companies in the world by Fortune magazine, ASUS offers a wide range of products for a comfortable digital life today and in the future, including Zenbo robots, ZenFone smartphones, ZenBook ultrabooks, high-quality computer components and peripherals, as well as innovative solutions for the Internet. things", virtual and augmented reality. In 2017, ASUS products won 4,511 awards, and the company, with over 16,000 employees and over 5,000 high-profile developers worldwide, generated a turnover of US$13 billion.

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