The Chinese company, founded in 2001, is a premium consumer electronics manufacturer. The brand is registered in many countries of the world. OPPO Digital Inc., a US-based division, designs and manufactures AV technology, with a range of Hi-End bluer players, headphones and headphone amplifiers in its product line. In 2008, OPPO entered the portable electronics segment and launched its own production of mobile phones. OPPO is considered one of the most trusted brands in the smartphone world and is ranked in the top 5 bestsellers.